Izmet's Dream: Reclaiming Paradise

California moves toward stringent chromium 6 standard for drinking water

California took the first step Thursday toward setting a drinking water
standard for chromium 6 that could force cities and water districts to
undertake costly treatment.

Also known as hexavalent chromium, the heavy metal is one of a
number of industrial contaminants in the San Fernando Valley
aquifer, a source of drinking water for Los Angeles, Burbank and
Glendale. ~more

Right now, 1.1 billion people on the planet don't have access to clean and
safe drinking water.

That's one in six of us.

charity: water is a non profit organization bringing clean, safe drinking water to
people in developing nations. 100% of the money raised is given directly to project costs, funding sustainable clean water solutions in areas of greatest need. Just $20 can give one person in a developing nation clean water for 20 years.

                          Izmet is asking all readers and fans of this site to
                          contribute whatever you can to this worthwhile cause.

                          Donations can be made at the Holiday campaign page here. Thanks!

Greenwashing Rampant in
Consumer Marketing

A new report released last week by consulting firm
TerraChoice Environmental Marketing found that just 2% of
the self-proclaimed “green” products on shelves in big box
stores across North America live up to their sustainable claims.

The firm accuses the manufacturers of the other 98% of
so-called “green” consumer items tested to be guilty of
"greenwashing,” that is, misleading consumers about the
environmental benefits of their products and/or practices. ~more